ABOUT US
Founded in 1998, HCH Group has established itself as a pivotal platform for high-end fashion and lifestyle brands, both local and international, in China.
At HCH Group, we are dedicated to enriching the lifestyles of Chinese high-end consumers. We seek partnerships with brands that foster genuine connections with people’s hearts and minds. Our integrated services encompass retail stores, showrooms, and brand strategy consulting. With a profound understanding of the local environment, culture, and consumer behavior, we create both physical and virtual spaces where compelling brand stories can unfold.
Development History
HCH was founded by Hu Chunhui, with her unique aesthetic vision and forward-looking perspective, who has been committed to the development and promotion of Chinese fashion since 1998. At the beginning of the company’s establishment, HCH cooperated as a brand agent , with several domestic designer brands, including Exception. So far, we have already opened Exception specialty stores in Wuhan International Plaza, Wuhan SKP, and Yichang International Trade Building.
Launched in 2009, HCH Buyer’ Shop collected foreign and domestic designer brands. At the beginning of HCH’ s establishment, it cooperated with local designer brands such as UMAWANG, ZIGGY CHEN, MS MIN and so on, and was one of the first promotional platforms for emerging fashion designer brands in China. HCH Buyer shop introduces brands from all over the world to Wuhan, continuously enhancing the local fashion industry and the diversity of consumer ’s choices. In 2017, HCH buyer’s shop developed brand cooperation model, UMAWANG Wuhan Flagship shop began to open and operate .
HCH established HCH showroom in 2019, and became the one of Shanghai Fashion Week’s Official Showrooms in 2021. HCH helps local and international designer brands share their visions and stories, and cooperates with brands across fashion and lifestyle, such as support surface, DAWEI, oyuna, catherine andre, Cassina and so on.
In 2022, HCH opened Cassina’s Wuhan flagship store. In 2023, HCH cooperated with top outdoor brand Snow Peak, and opened Snow Peak store in Wuhan, which is the Central China’s first store.